The man behind queen Bey magic, Jake Nava has worked with Beyonce for 12 years, and it's time he does not take for granted. Most recently, he directed three videos for Beyonce's visual album: "Partition," "***Flawless" and "Grown Woman." In the behind-the-scenes video above—which Fuse is thrilled to exclusively premiere today—Nava tracks the diverse process behind creating the world’s first visual album.
For the Grown Woman clip, Nava admits that all the footage of the singer as a teen, including the early '90s Tommy Hilfiger jersey and bedroom dancing scene, were filmed in the present day.
Expert hair, costume and art direction allowed the footage to feel authentic to the era. The former Destiny's Child front woman was able to revisit her childhood, with her acting and dancing skills really shining through the reenactments of home videos.
Lastly Nava discusses “***Flawless,” the most spontaneous of the bunch. Nava explains that the video was inspired by 2 Tone nightclubs from the '80's—punks and rude boys all dancing together with Beyonce as their queen. Much of the video was filmed by hand, because as Nava puts it, “Sometimes when things are planned, they can be less exciting to watch.”
When asked why he continues to work with Beyonce, Nava smiles at the camera and says, “She’s still clearly one of the most interesting and talented artists in the world.”
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